Amos and Ex go all IDF-after-reading-Deleuze and spend the hour discussing the Left’s failure to weaponize its own critical/cultural/media theory. But guess who has instrumentalized this stuff since at least the 1990s? The Right. Put another way, we came up with the ideas–rhizomes, psychoanalytic criticism, the hyperreal, the propaganda model, and encoding/decoding–but News Corporation, Facebook, the military, and the American President put it to use in ways not even the Left attempted to do, to the world’s detriment. But possible ways out of this conundrum include not only taking our own theory seriously, but self-produced projects like Chappo and Red Scare.